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WILD ATLANTIC WAY

 

 

Donegal County Council has been working with Fáilte Ireland on the development of the Wild Atlantic Way in County Donegal. The Wild Atlantic Way is a coastal touring route stretching from Mizen Head in County Cork, to Malin Head in County Donegal. County Donegal has approximately 26 Discovery Points and three iconic visitor attractions (Fanad Head, Malin Head and Sliabh Liag) along the route. Donegal County Council are currently assisting Fáilte Ireland in implementation of the Wild Atlantic Way signage strategy and Discovery Point development plan. The Wild Atlantic Way represents a major opportunity to the entire tourism sector in County Donegal, with the aim of bringing additional overseas visitors to the region.

 

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New YouTube Channel and Promotional Video

Donegal Tourism Ltd in conjunction with Donegal County Council continue their work of promoting and marketing County Donegal as a ‘must visit’ destination with a strong regional identity within Ireland. The launch of a range of new YouTube videos promoting Donegal will ensure that Donegal Tourism reaches millions of YouTube viewers in our international markets. These videos are set to deliver the message that Donegal is a world class must see tourism destination on the Wild Atlantic Way.

 Donegal's Wild Atlantic Way Video. Copyrights Donegal Tourism Ltd

Donegal's Wild Atlantic Way. Video Copyrights Donegal Tourism Ltd.

Donegal Tourism Ltd has commissioned Liquid Media to produce 5 videos promoting defined tourism activity themes that deliver a marketing message unique to the market segments identified by Fáilte Ireland with equal promotional representation for all regions in County Donegal. The videos will be primarily focused on showcasing the Donegal Brand to a range of targeted tourism visitors and showcase the attractions, activities, destinations, landscapes and much more in County Donegal.

 

Following the success of the Tourism Holiday Guide and the App that were launched earlier this year, Donegal Tourism is launching the first of five promotional videos of Donegal focusing on the Donegal’s Wild Atlantic Way on their Go Visit Donegal YouTube Channel.

Seamus Neely, the CEO of Donegal County Council and the Chairman of Donegal Tourism Ltd said:
‘Rich media marketing such as the production and distribution of video content across a wide range of marketing platforms has been proven to deliver success in increasing visitor numbers and brand awareness. In particular the use of YouTube which is one of the worlds largest online search engines. I am delighted that Donegal Tourism is utilising one of the most powerful online marketing tools to reach target audiences. We will endeavour to grow this platform in the months to come’. 

 

As part of targeted marketing/public relations activities Donegal Tourism Ltd also offered a limited number of high quality professional videos to the local tourism providers. The project is underway.

 

Visit & subscribe to Go Visit Donegal YouTube channel. We would ask tourism providers in County Donegal to share these videos on their websites and social media channels. Let’s work together to reach our target markets online!

 

Check our website www.govisitdonegal.com

Follow us on Facebook: www.facebook.com/govisitdonegal and Twitter: www.twitter.com/govisitdonegal

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