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Healthy Ireland Cyber Awareness Social Media and Radio Campaign - All that Glitters is not Gold


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  Caroline Gallagher

Healthy Donegal through the Healthy Ireland Fund is working towards improving the health and well being of the people of our County. Cyber crime, including cyber bullying, can have a massive impact on people’s mental health and wellbeing. During the JPC's Cyber Awareness Week, Healthy Donegal is helping raise awareness of cyber bullying through the production of a Cyber Awareness Media and Broadcast Campaign. The campaign which has been devised by young people in Donegal, highlights the concerns of young people, parents and the elderly.


The social media campaign will run on Facebook and Instagram and the radio advert will be broadcast on all local radio stations during Cyber Awareness Week.  


Caroline Gallagher, Foroige & Donegal Youth Council sets out the background to how the campaign was devised and delivered:-



Members of Donegal Youth Council, together with Foroige and Donegal Youth Service were tasked by the JPC with producing three adverts to raise awareness of Cyber Safety for Cyber Awareness Week.


Young people from all over Donegal came together for a week in August to brainstorm, plan, script, produce, direct and star in three Cyber Awareness Adverts.


Working on the brief set out by the JPC, the young people produced 3 adverts - each aimed at a specific target group –


  • Young People
  • Parents/Guardians
  • Older People


At the outset, the young people agreed on one core message for each target audience to be used throughout the campaign  “All that Glitters is not Gold” thus implying that everything is not as it appears to be.


Through discussion between themselves and with the help of producer Edwin Mullane and his colleague Phil Corrigan, the young people started work on their adverts based on their own views and fears around Cyber Safety. 


Once they had written their script and worked on their storyboard, the young people got to work scouting for locations to film their adverts.


Filming took place in Ballyshannon and the young people got behind the camera, in front of the camera, in the director’s chair and were in charge of sound throughout the production.


The radio advert was recorded by Rob O Sullivan at the CoLab, Letterkeny, with special help from Mary McGowan, PPN Rep on JPC and Sgt Paul Wallace.


The two social media adverts and the radio advert (recorded in both Irish and English) reveal a clear message around cyber awareness:  


Protect Yourself, Mind Your Usage, Stay Safe Online – All that Glitters Is Not Gold.




The Healthy Ireland Fund supported by the Department of Health and the Department of Children, Equality, Disability, Integration and Youth.  

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