Cool Route Partners are busy making preparations for a meeting of the Project Steering Committee and Stakeholders Workshop on the 25th and 26th April. Partner representatives will be travelling from Norway, the Faroe Islands, Scotland, Northern Ireland, Donegal and Cork to the meeting, which is hosted by project partner the Royal Cork Yacht Club. Donegal County Council and Donegal Tourism will be represented at the meeting and will present details in relation to their communications work package as part of the project.
The Steering Committee will be considering the adoption of the Cool Route Marketing Strategy, developed by the RCYC, following completion of extensive research, relating to Cruising Preferences, Route Gap Analysis, a Route Traffic Study and a Superyacht Study. Details of these studies are available on the project website www.sailcoolroute.eu
Gavin Deane, General Manager at Royal Cork, who led the work on the Cool Route Marketing Strategy, says that an enormous amount of background work has been completed to allow partners to develop a strategy, which can increase business opportunities for everyone throughout the route. He also highlighted the importance of local enterprises and communities engaging in the process.
The meeting will particularly address the Coastal Business Opportunities for local communities and enterprises, when it hosts a Stakeholders Workshop on Wednesday 26th April, commencing at 9.00 a.m. in the Carrigaline Court Hotel.
The event will outline project findings and strategies developed to date. The Economic Impact Study of the Leisure Marine Sector will also be introduced and this work is continuing within the Project Business Planning phase, led by project lead partner Cork Institute of Technology.
Dr. Breda Kenny, Head of the CIT Hincks Centre for Entrepreneurship Excellence, and who is Manager of the Cool Route project, stresses the importance of engagements with local enterprises, as cruising sailing is currently attracting about 2% of its potential market and there are significant growth opportunities in the sector, which can benefit local enterprises and communities, which are in proximity to the coast.
Attendance at the workshop is free of charge- subject to advance registration. To register for attendance at the workshop- please e-mail: firstname.lastname@example.org