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Home > EU Funded Projects > TOURBO

 

 

 

 

 

TOURBO - Boosting the Transition Pathway of MSMEs in Tourism with Green and Digital Transformation 

 

 

 

 

Project Status: Live project

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Project Manager: Anne Furphy

EU Programme: Interreg Europe (2021-2027)

Project Budget: €1,929,667.00

Start Date:  March, 2023

Finish Date:  March, 2027

Project Website:  www.interregeurpe.eu/tourbo

 

 

Aim & Objectives:

 Project’s overall objective

TOURBO contributes to the TWIN TRANSITION PATHWAY approach by promoting innovative ideas and practices to foster green and digital solutions for MSMEs, aiming at creating a more responsive, smart and inclusive policy framework:

  • PUBLIC INSTITUTIONS will be enabled to raise awareness among MSMEs on the need for sustainable business practices and to support the vital economic ecosystems in applying green policies by enabling digitised services and sustainable business practices.
  • MSMEs will improve their knowledge of customers' preferences in terms of digitalisation and sustainability of offers and services.
  • GOVERNMENTS AND BUSINESSES will explore how they can link digital and environmental factors to significantly boost their economies by a quadruple helix approach.

TOURBO's overarching goal is to provide a viable and progressive approach to integrating a resilient tourism sector into local and regional policies by means of GREEN AND SMART SOLUTIONS in the sense of INDUSTRY 4.0.

 

Specific objectives : SME Competitiveness

 

 

Partners, include link to partner website

  1. Seville Official Chamber of Commerce, Industry and Navigation  https://camaradesevilla.com/
  2. Lapland University of Applied Sciences https://www.lapinamk.fi/en
  3. Chamber of Commerce and Industry - Vratsa https://www.cci-vratsa.org/en/home
  4. Marche Region https://www.regione.marche.it/
  5. Experience Bremerhaven, Tourism, Marketing and Events Company https://www.interregeurope.eu/community/experience-bremerhaven-tourism-marketing-and-events-company
  6. PORA Regional Development agency of Koprivnica Križevci County https://www.interregeurope.eu/community/pora-regional-development-agency-of-koprivnica-krizevci-county
  7. Donegal County Council https://www.donegalcoco.ie/
  8. Company for Research, Education, Innovation and Development of the North Aegean Region - Eloris SA (North Aegean Region) https://eloris.gr/

 

Outputs

TOURBO offers an innovative approach to a crucial priority for the EU: Enabling Public Authorities and MSMEs to develop TWIN TRANSITION Strategies to stimulate economic development of the regions.

The Covid-19 pandemic, the war in Ukraine, as well as digitalisation and climate change, have highlighted the importance of government resilience in the face of unexpected shocks and stresses. And they have also demonstrated the transformative role of digital technologies in helping the public and private sectors solve urgent challenges and remain resilient during a crisis. Small and medium-sized enterprises are crucial to the EU economy: they account for more than 99% of European businesses and provide two-thirds of private sector jobs. The twin transition will strengthen sustainability through technology and enable a sustainable digital transformation for European tourism MSMEs.

This project will identify and share innovative and best practices to improve the transition to "Industry 4.0" in tourism-related MSMEs (such as small accommodation operators, restaurants, small local craft businesses, small tourism service providers, etc.). The use of digital approaches and new technology solutions can help accelerate European sustainability policies while creating more responsive, intelligent and inclusive local and regional governance strategies.

TOURBO will create a sustainable and progressive framework for the integration of a resilient tourism sector into local and regional policies, especially with the aim of the transition pathway of MSMEs by a quadruple-helix approach for a smart-green transformation.

8 partners will:

* Analyse and exchange how interregional collaboration helps to foster the regional transition pathway

* Develop innovative SMART-GREEN-METHODS in tourism-related MSMEs.

* Build the capacity of tourism-related MSMEs to become more resource efficient

* Build the capacity of all relevant public authorities on how to incorporate TWIN TRANSITION Strategies

 

 

Project Co-ordinator Donegal
Sarah Nolan
Donegal Tourism Section
Donegal County Council
[email protected]